The fund will initially be available through Axis Max Life’s Online ULIP products, including the Online Savings Plan and Flexi Wealth Advantage Plan, with plans for expansion to additional products post-launch.
Mukesh Agarwal, CEO of NSE Indices Limited, said, “We have worked with Axis Max Life Insurance to create this customized index based on their methodology. The customized index will be computed and maintained by NSE Indices Limited.”
Axis Max Life has established itself as a market leader in the online savings segment, achieving notable success with its suite of passive index funds, such as the NIFTY Smallcap Quality Index Fund, Midcap Momentum Index Fund, and NIFTY Alpha 50 Fund.
About Axis Max Life Insurance Limited
Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (MFSL) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners.
With over two decades of operations, Axis Max Life has built its success through a need-based sales process, a customer-centric approach to engagement and service delivery, and a trained human capital force.
As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Crore.
